Look>
It's 2024; the brands within a group have been working on the implementation of new sales channels for the past 3 years. Throughout this time, project members have moved on and teams have changed; life doesn't ever stand still! As it's getting closer to go live, it's critical that teams understand some of the subtle differences between those channels. Not both are going live at the same time and how they need to operate is slightly different. Plus for the customers, it's quite a different experience. The lack of clarity meant some assumptions were made, changing the way they worked when they didn't need to.
See>
Speaking to the teams, there were a few questions that kept coming up; "Who's marketing to the customer?", " Is handover any different?", " What about funding the vehicle?". They were critical, sure, but all quite simple to answer; but the time taken to implement the projects, changing roles of teams and actually, sheer stuff getting done...! All meant that people couldn't easily answer them, making them less confident and adding 'noise' to what channel meant what to them. We designed, built, tested and adpted a simple activity; sticking cards on the sales channels for each step of the sales process. Working as a team, against other teams meant people started to simplify their understanding.
Solve>
Running the sessions in an online gameshow style session as well as in person worked for everyone in the team. Feedback was positive "Really like this interactive approach for remote workers" and "Well done guys, informative and interactive - really appreciate the effort you all put in" were just a couple of pieces of feedback we received. This was a really satisfying change game to run as it was so simple but the team really appreciated it; and the brand dedicted the time to it, a critical factor in terms of prioritisation of time!
Fun Factor:
Time! Completing it as quickly as teams could against each other led to mistakes… but these are what they learned from when reviewing the answers! And there were boxes of chocolates on offer for the winners which always helps!
Tools:
- • Discovery
• Engagement Materials
• Facilitation
• Design and Deliver Training Interventions
Partner:
