Look>
A multi brand automotive group were moving to a new sales model. Ahead of this move they recognised the need to operate differently. To simulate what the new world would look like. And try out those challenges safely and learning from them.
See>
We saw the opportunity to create a gamification solution that supports the organisation and its teams to make the migration from wholesale to a retail sales model; support that enables insight, learning and developmental outcomes. We identified a set of key attributes to operate in a retail environment that differs from operating in a wholesale world; we then created a gamification concept and, working with longstanding partner DT-Squad, the team developed an artificial intelligence-inspired simulation of a trading model allowing teams of people to test and develop both as a team and as individuals around these attributes.
Solve>
Ultimately, we developed a sales trading simulator made up of 12 workstations, some of which provide information and others allow the team to interact with the game. The design stretches the mental bandwidth through deliberately designed complexity, providing timebound pressure on the action. The team acts as a brand, selling vehicles categorised into models and assigned colours. Virtual customers, who act as autonomous agents, enter the model in each of its 52 periods whilst the team uses a series of levers (including customer experience, production management, tactical spending and lead generation) to compete against two competitor brands for business. The team are observed whi;st competing to provide team and individual coaching. This was really tested by running 10 simulators at once; set up and run through over 220 senior managers on one 'super trading floor' workshop.
Fun Factor:
The league table! The level of competition it drove was like nothing we've seen!
Tools:
- • Discovery
• Concept Design
• Gamification
• Workshop Build
• Facilitation
• Developmental Coaching
Partner:
